Our sustainability approach

We strongly believe in the possibility of developing profitable businesses while generating a positive impact on society and the environment. For starters, our product uses the whole coffee cherry and beans, which generally, part of it is considered waste. But it is not just about capturing all available ingredients but also about how the coffee farms we work with are responsible for the production. We work directly with coffee growers who understand the importance of producing coffee in a healthy ecosystem. Deforestation is prohibited, flora and fauna are more than welcome, water usage is conscious, and crops are organic. We also make sure to pay coffee growers above the industry average, impacting their lives positively and encouraging them to become real business people. Ultimately, we are trying to generate well-being for producers, consumers, the environment, and other stakeholders involved in the business, not only by being responsible but primarily by going beyond zero: creating a positive impact.